Visual Storytelling
Did You Know? People remember 65% of visual content—but only 10% of text after 3 days. That’s the power of visual storytelling. Infographics, videos, diagrams—they don’t just look good, they stick. 📊…
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Shane Hackett
The Case for Slow Marketing in a Fast-Scrolling World
The Case for Slow Marketing in a Fast-Scrolling World In a world obsessed with clicks, trends, and instant gratification, slow marketing dares to do something radical: It listens. It builds trust. It…
Measure Awareness More Meaningfully
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions –…
Tracking brand awareness isn’t just about direct conversions
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach &…
In marketing, more data isn’t always better.
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example:…
The word “free” boosts conversions — but only in the right context.
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction…
What Would Happen If You Paused All Your Ads for 2 Weeks?
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡…
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things…
Want to amplify your marketing results?
Want to amplify your marketing results? The secret lies in integrating multiple channels! When your social media, email content, and ads all work together, you create a powerful, unified message that resonates…
How to Craft an Irresistible Offer (Without Racing to the Bottom)
How to Craft an Irresistible Offer (Without Racing to the Bottom) A discount grabs attention. An irresistible offer drives action. Here’s how to build offers that convert without slashing margins: 3 Keys…