Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions – Are more people seeing your content over time? • Engagement Quality – Comments, shares, and mentions show your message is resonating. • Branded […]
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement Trends – Comments, shares, mentions, and saves show your message is sticking. ✅ […]
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful engagement. • Impressions show visibility, but without context, they don’t show […]
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free” can backfire and make your brand sound cheap […]
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡 If you’re not sure… that’s a problem. Ad dollars shouldn’t just keep things afloat—they should amplify what’s already working. If pausing ads tanks […]
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned? ✅ What happens if the budget underperforms? ✅ What if engagement is lower than expected? ✅ What if the […]
Want to amplify your marketing results? The secret lies in integrating multiple channels! When your social media, email content, and ads all work together, you create a powerful, unified message that resonates with your audience! Integrating various marketing channels is key to maximizing your impact and reaching your audience more effectively. By combining efforts across […]
How to Craft an Irresistible Offer (Without Racing to the Bottom) A discount grabs attention. An irresistible offer drives action. Here’s how to build offers that convert without slashing margins: 3 Keys to an Irresistible Offer 1️⃣ Add Value, Don’t Just Subtract Price → Include bonuses, free add-ons, exclusive access, or VIP perks. 2️⃣ Create […]
Small business owners can encounter a variety of challenges as they begin to build and enhance their business. Today’s focus will provide you with the opportunity to identify the personality characteristics you have which will increase your chances of building a successful, full-time small business. Compiled below is a list of the common personality traits […]