Shane Hackett

The old-school marketing funnel is fading fast.

The old-school marketing funnel is fading fast. It assumes customers move in one direction—from awareness to purchase—and then stop. But in reality? The journey never ends. Modern brands think in loops, not funnels. Each customer interaction feeds the next: 🔁 Engagement drives referrals. 🔁 Retention fuels advocacy. 🔁 Feedback informs innovation. Your best marketing isn’t […]

Adding a human touch drives real results

Adding a human touch drives real results. Studies show that adding a human face to your landing page can increase conversions by up to 42%. Why? Because people connect with people—trust is built faster when visitors can see who they’re doing business with. 👥 Showcase your team. 📸 Use authentic imagery. 💬 Tell a story […]

marketing trends have shifted fast this year

As we enter Q4, one thing is clear: marketing trends have shifted fast this year. 🚀 ✅ AI & Automation moved from novelty to necessity—reshaping content creation, personalization, and analytics. ✅ Community-driven engagement is outperforming one-way brand messaging. People want connection, not just campaigns. ✅ Short-form video remains king, but we’ve also seen a rise […]

Native Advertising: Blending Ads Seamlessly with Content

Native Advertising: Blending Ads Seamlessly with Content 📰✨ In a world where consumers skip, block, and ignore traditional ads, Native Advertising is the game-changer! Instead of disrupting the user experience, it blends seamlessly with the content they already love. ✅ What is Native Advertising? It’s paid content that matches the look, feel, and function of […]

How MarketLeverage Helps You Win in Marketing

How MarketLeverage Helps You Win in Marketing Struggling to stand out in a crowded market? That’s where MarketLeverage comes in. We help businesses like yours: 📊 Turn Data into Decisions – No more guessing. We track what works so your budget goes further. 🎯 Build Smarter Strategies – From ABM to social funnels, we tailor […]

Ready to Scale Your Business?

Ready to Scale Your Business? A great product is just the start—growth comes from visibility, strategy, and execution. That’s where digital marketing shines: ✨ Expand Your Reach – SEO, ads, and social connect you with the right audience. 📊 Smarter Decisions – Data-driven insights help refine every move. 🤖 Automate & Scale – AI + […]

Affiliate Marketing: Grow Smarter, Not Harder

Affiliate Marketing: Grow Smarter, Not Harder What if you could turn your biggest fans into your best sales team? That’s the power of affiliate marketing. Here’s why it works: 🤝 Partnerships Pay Off – Collaborate with influencers, creators, and industry pros who already have trust with your target audience. 📈 Performance-Based Growth – You only […]

Why the Order Matters More Than You Think

Messaging First, Targeting Second — Why the Order Matters More Than You Think Most marketers obsess over targeting. But if your message doesn’t resonate, it doesn’t matter who sees it. 🎯 Great targeting with weak messaging = wasted budget. 📢 Great messaging with average targeting = engagement, curiosity, and conversions. Your message is your hook. […]

Visual Storytelling

Did You Know? People remember 65% of visual content—but only 10% of text after 3 days. That’s the power of visual storytelling. Infographics, videos, diagrams—they don’t just look good, they stick. 📊 If your message isn’t visual, it’s probably forgettable. 🧠 Want content that lasts longer than a scroll? Make it visual. #ContentMarketing #VisualStorytelling #MarketingTips […]

The Case for Slow Marketing in a Fast-Scrolling World

The Case for Slow Marketing in a Fast-Scrolling World In a world obsessed with clicks, trends, and instant gratification, slow marketing dares to do something radical: It listens. It builds trust. It plays the long game. While others chase vanity metrics, slow marketers focus on value, consistency, and authentic connection. It’s not about being everywhere—it’s […]