LinkedIn Ads vs. Google Ads for B2B
When it comes to B2B lead generation, LinkedIn Ads shine for precise targeting—job titles, industries, and decision-makers. You’re paying for access to a niche, professional audience.
Google Ads, on the other hand, win on intent. People are actively searching for solutions, but targeting can be broader—making conversion quality more dependent on your funnel and keywords.
💡 Our takeaway?
Use LinkedIn to build brand awareness and engage specific buyers.
Use Google to capture demand when it peaks
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👉 The best B2B strategy doesn’t pick one—it aligns both to guide your buyer from discovery to decision.
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