Personalization in Ads: Where’s the Line?

Personalization in Ads: Where’s the Line?

Personalized ads can feel like magic—right message, right time. But go too far, and it feels like surveillance instead of service.

💡 The key?

✅ Use data to enhance, not invade

✅ Focus on value, not just visibility

✅ Let users feel in control of their experience

When done right, personalization builds trust and drives action. When overdone, it breaks it.

📊 Smart targeting > creepy tracking.

#MarketingStrategy #AdPersonalization #DigitalMarketing #CustomerExperience #PrivacyMatters